Andy Fry, Author at The Drop

Maybelline taps microdrama trend with festive series

Dec 9, 2025

Beauty brand Maybelline New York is riding the microdrama wave, launching a five-part festive series designed for short-form platforms and mobile viewing. The move is a strong indicator that brands will have a key role to play in the burgeoning sector. The...

Middlechild launches digital-facing division Wildchild Studios; tees up YouTube channels and Upstream partnership

Dec 5, 2025

Middlechild Productions is launching Wildchild Studios, a brand-new sister company dedicated to pushing creative boundaries in the digital world. “We’ve been making digital first content for a while now,” said David Sumnall, founder and CEO of Middlechild Productions,...

Laura Marks promoted to Channel 4 head of digital commissioning

Dec 4, 2025

Channel 4 has named Laura Marks as head of digital commissioning following the departure of Sacha Khari, who is leaving to join Sony Pictures Television. Reporting to Channel 4’s chief content officer Ian Katz, Glasgow-based Marks will oversee the commissioning and...

Germany’s Tresor unveils format partnership with Cowshed Collective

Dec 4, 2025

Keshet International-owned producer Tresor Productions has signed a partnership deal with Cowshed Collective Ventures, a division of digital-first media company Cowshed Collective, which includes access to the latter’s formats in Germany. The agreement gives Tresor a...

Acast teams with Little Dot on expanded podcast offering in the UK

Dec 3, 2025

Leading independent podcast company Acast has unveiled what it describes as the UK’s largest premium audio and video podcast offering, supported by a new partnership with Little Dot Studios. The initiative expands Acast’s video capabilities on YouTube and introduces...