Andy Fry, Author at The Drop

Publicis acquires influencer marketing platform Captiv8

May 26, 2025

Agency giant Publicis has acquired Captiv8, which it describes as “the world’s most advanced end-to-end influencer marketing platform”. With its AI-powered tech and social commerce suite, Captiv8 enables brands to unify, manage and measure their influencer strategies,...

Prince William-backed series Guardians drops on BBC Earth YouTube channel

May 26, 2025

The UK’s heir apparent Prince William and The Royal Foundation’s United for Wildlife programme have launched a digital-first docuseries titled Guardians, which seeks to redefine the understanding of rangers and the protectors of nature, driving recognition of the...

Caspar Lee and Sasha Kaletsky’s Creator Ventures announces new $45m fund

May 23, 2025

Creator Ventures, a VC fund launched by Caspar Lee (pictured) and Sasha Kaletsky, has just announced a $45m fund to back its investments in consumer-facing internet companies. The new fund is more than twice the size of its previous $20m fund – underlining the growing...

Corey Damen Jenkins and Goodbye Pictures launch heartfelt interior design YouTube series

May 23, 2025

Interior designer Corey Damen Jenkins (pictured) has launched Design Reimagined, a YouTube series offering a behind-the-scenes look at his design process. The series is being produced by award-winning Goodbye Pictures, whose credits include Project Runway. Introducing...

KOMI Group eyes North American expansion with Jennings hire

May 22, 2025

Manchester-based digital media business KOMI Group has appointed Nick Jennings as SVP of special projects. Jennings brings extensive North American experience to the role, marking KOMI’s strategic expansion into the region. In his new role, Jennings will drive KOMI...