New York based tech firm Agentio has raised $40 million in a Series B round led by Forerunner, with continued participation from Benchmark, Craft Ventures and AlleyCorp. The company, now two-years old, is focused on building infrastructure that enables brands to run creator campaigns with greater scale, speed and measurement.
“As consumer attention moves to creators, brands need tools that can help them operate in this new environment with the same rigour they expect from digital media,” said Arthur Leopold, CEO and co-founder in a statement (pictured left). “We’re building technology that makes creator advertising far easier to execute and far more scalable.”
While the creator economy is projected to reach $500 billion by 2027, only a small portion of digital ad budgets currently flow to creators. Much of the gap stems from operational friction: sourcing talent, negotiating agreements, coordinating content approvals, and measuring performance often requires weeks of manual work.
Agentio’s AI-driven platform sets out to automate these workflows, from creator discovery and contracting to brand safety checks and real-time reporting. Marketers can build programmes via natural-language prompts, while creators receive personalised opportunities aligned with their audience and content.
More than 100 brands, including Uber, DoorDash, Mint Mobile, Cash App and Olipop, have already shifted paid media spend onto its platform, according to Agentio. Many report improvements in both efficiency and return on ad spend, added the company.
“The goal is to remove complexity on both sides,” said Jonathan Meyers, CTO and co-founder in the jointly-penned statement (pictured right). “When workflows become automated and data-driven, brands can finally scale this channel, and creators can access more consistent, higher-quality opportunities.”
Agentio plans to expand into additional platforms, including Meta Partnership Ads, and grow its team to support its ambitions for international development.
