After Party Studios has been commissioned by Sky Bet to produce a third season of content for hit soccer brand League of 72. It has also been handed the task of leading digital production on the gaming company’s digital-first Super 6 brand.
Super 6 is an online football scores prediction game that offers cash prizes to winning entrants. After Party’s job is to create digital-first content involving creators from across the world of sport. This includes formats like 6th Sense, which digs in the most unique and ridiculous ways fans across the country predict fixture results, and Prove Me Wrong where fans passionately debate football’s biggest talking points.
As for League of 72, After Party Studios secured a third consecutive greenlight after the success of the first two seasons (60 million combined social views). According to After Party, “PK Humble, StevoTheMadMan & the League of 72 family are back to bring viewers closer than ever to all the EFL action along with some new dynamic new faces. Smash hit challenges LEVELS and First Time Fan return, and new for this season, the EFL’s managers join the action as they step up to judge the footballing ability of our creators in the new training ground challenge, On Trial.”
Dave Horner, head of sport at After Party Studios, said: “We couldn’t be happier to deepen our collaboration with the team at Sky Bet. The opportunity to supercharge the iconic Super 6 is a privilege and it’s our mission is to bring the buzz of and culture of football fandom to life on the channel with creator and fan energy. Meanwhile, League of 72 continues to grow as one of the most exciting football content brands in the UK.”
Kevin Brain, Head of Social & Content at Sky Bet, said: “We’re proud to be setting the standard for football content in the UK, and our partnership. With After Party Studios reflects that fact. By combining their creative expertise with our deep understanding of football fans, we’re able to deliver industry-leading social media output.
