Netflix has signed a partnership with comedian and creator Druski, combining exclusive new programming with the licensing of existing shows and sketches. The deal, revealed by Netflix’s in-house publication Tudum, involves Druski’s 4LIFERS Entertainment and begins with the launch of Collect & Praise on 1 December.
The semi-scripted comedy series builds on Druski’s megachurch pastor character, taking an established part of his comedy repertoire into a new Netflix format.
Netflix will also license selected titles from his catalogue, including Coulda Been Love, Coulda Been Daddy, Coulda Been Records Auditions and comedy skits. The agreement gives the streamer both new programming and content developed through Druski’s existing creator business.
“I’ve built my platform by creating characters and comedy that resonate with people,” Druski said. “This partnership with Netflix will give me the resources to build on that comedy foundation and bring my work to a new global audience. It’s a tremendous opportunity for our team at 4LIFERS Entertainment to expand our reach, develop original programming for the masses and take our creativity to new heights.”
Druski began posting sketches on Instagram in 2017 and has since built a combined social media following of nearly 40 million, according to Netflix. His work includes the Coulda Been Records comedy brand, alongside film appearances and music videos.
John Derderian, the Netflix vice president overseeing Next Gen Content, said: “Druski has a gift for building characters that people can’t stop talking about.”
He added: “We want the best talent in the world to bring us their most ambitious work, reach new audiences and build their brands. Collect & Praise is just the beginning, and we welcome Druski to Netflix.”
