Football YouTuber Eman SV2 is launching Frenzy by SV2, a media company combining original content, consumer products and live experiences, with plans to develop talent and formats beyond his own on-screen presence.
The business launches worldwide on October 23 with a dedicated YouTube channel, a football and clothing range, and plans for football camps, tournaments and pop-ups.
Eman, whose main YouTube channel has more than six million subscribers, intends to run Frenzy’s channel as a studio operation, featuring long-form and short-form football programming. New talent will feature alongside formats that do not depend on him appearing.
The move extends his business across several connected revenue streams, with content promoting products and events, and live activities providing material for further videos.
Eman SV2 said: “My audience has grown up with me, and they’ve always wanted more than just videos. They want to play, meet each other and be part of something. Frenzy is football you can watch, play, wear and turn up to.”
The live business builds on his existing SV2 football camps, which the company says have attracted more than 5,000 attendees across the UK, Dubai, Los Angeles and Miami. Those events have also provided content for the SV2 YouTube channel.
The plan is for Frenzy to develop this activity through camps and tournaments that allow members of its online audience to meet and play football in person.
An initial consumer product range will include the Frenzy Magic Ball, designed for knuckleballs, curve and power shots, alongside jerseys, hoodies and a limited launch bundle. Products will be available through Frenzybysv2.com and TikTok Shop from 23 October, and will feature in the company’s content.
Eman SV2 said: “I didn’t want this to be another brand with my face on everything. Frenzy is built to be bigger than me, with new talent and new formats on the channel, and camps and tournaments where the community actually gets to meet. The Magic Ball is just the start.”
Frenzy adds to Eman’s activities beyond his established channel. In 2025, he founded production company V2L8, which has produced formats for Channel 4.0, Lenovo and EA SPORTS FC. He is also New Balance’s first global gaming ambassador.
