Fremantle has partnered with Miroma Group-owned Buzz 16 to relaunch The Inside Scoop, a long-form football talk show hosted by UK creators Harry Pinero and Culture Cams.
More than 30 episodes will be available globally from today on YouTube, podcast platforms, Instagram and TikTok. The show, produced by Buzz 16, previously ran from 2023 to 2025. YouTuber Chunkz is the first guest of the new run.
Pinero and Culture Cams will be joined by players, creators and other guests to discuss English football, from the Premier League to the Championship. The series will also feature one-on-one interviews with professional footballers, segments on fan culture and matchday traditions, and time spent with players away from the pitch.
Pinero said: “From the beginning, the vision for The Inside Scoop has been to bring something different to football coverage and create the kind of content I feel is still missing from the market.”
The deal sees Fremantle’s distribution arm partner with Buzz 16 on the show. Robert Cocker, SVP of social and digital at Fremantle, said: “Reflecting our commitment to meeting audiences where they are, this multi-faceted approach further strengthens our digital offering.” He added that Buzz 16’s experience in digital sports content, combined with a creator of Pinero’s scale, would give fans “the funny and insightful moments” they want.
Joe Bennett, managing director at Buzz 16, said the partnership reflected the direction of the business. “We’ve grown significantly over the past few years and are continuing to evolve. This is the latest project which sees us continue to identify and work with the biggest names, not only in sport but the digital space.”
The partnership follows Fremantle’s launch of Fremantle Sports in 2025, a unit developing entertainment, scripted and factual programming based on sports IP and talent.
