Online rights platform Vuulr is returning to market with plans to help studios, producers and creators sell content across a wider range of formats.
The company is due to relaunch at MIPCOM in October under new ownership. It says it has rebuilt its platform to handle the rights transaction process from content discovery through to delivery, with AI tools intended to match buyers with titles and support localised delivery.
Vuulr’s remit now includes creator content and microdramas alongside television and film. The company says its existing network comprises about 15,000 customers, whom it is contacting to refresh catalogue information ahead of the launch.
Co-founder Ben Flint has returned as chief commercial officer, leading commercial, operational and product strategy. Former co-founder Chris Drumgoole is advising the business, while Marc Rashba is advising on business development in the Americas.
“The original Vuulr was built around an idea that was arguably ahead of its time: that the international content industry needed its own e-commerce infrastructure,” Flint said. “What has changed today is the market around us. Buyers and sellers are under pressure to move faster, find new opportunities, and extract more value from every piece of content they own.”
Chair Silvia Kusnirova, an original investor, acquired Vuulr’s assets in 2024 with investment partner Peter Lukes. They reactivated the business in late 2025 and brought Flint back to develop the new platform.
Silvia Kusnirova
Kusnirova said buyers are searching across a wider range of content, while rights owners are seeking new ways to monetise their catalogues: “The market, technology and economics of the content industry have all moved on. Broadcasters, platforms, distributors and producers are operating under unprecedented pressure to do more with less; buyers are searching across a much wider universe of content; rights owners are looking for new ways to monetise catalogues, and creator-led and new forms of content are entering the professional marketplace. When you factor in how AI can enhance workflows, accelerate discovery, promotion and communication – for example, matching clients with content – the opportunity today is considerably greater than it was when Vuulr first entered the market.”
Vuulr first launched in 2018 as an online marketplace for international TV and film rights. Its original business closed in 2023 after it was unable to secure investment for its next phase of growth. The new owners have since invested in rebuilding the platform and expanding its focus beyond traditional content catalogues. Vuulr says further products are in development, with the first due to be unveiled soon.
