PAVE Studios has expanded its talent roster with the addition of five creators spanning true crime, legal commentary, lifestyle and history.
The creators joining the LA-based company are true crime YouTuber Kimbyrleigha, attorney and legal creator Reb Masel, podcast host Emma Klipstein, journalist and The First Degree co-host Alexis Linkletter, and former CIA officer and FBI special agent Tracy Walder.
Under the partnership, the creators will have access to PAVE Studios’ development resources as they look to expand their brands across video, audio and other formats. They will also work with the studio to develop new content and intellectual property.
The latest signings bring together creators with audiences across a range of platforms. Kimbyrleigha has built more than 500,000 YouTube subscribers, Reb Masel has 2.1 million TikTok followers, Emma Klipstein’s content has attracted more than 200 million viewers over the past 18 months, Alexis Linkletter co-hosts the long-running true crime podcast The First Degree, and Tracy Walder is the author of The Unexpected Spy.
Max Cutler, chief executive of PAVE Studios, (pictured) said: “Creators join PAVE because we invest in them the way studios once invested in stars, with development resources, cross-format opportunities, and a team obsessed with growing their audience alongside them. Every creator on this list has built a devoted community. Our job is to build new IP with them and bring their voices to audiences they haven’t reached yet, while serving their followers with more, premium content – across mediums.”
The expansion comes as PAVE continues to build a portfolio of genre-focused brands centred on creator-led IP. Founded by former Spotify executive and Parcast founder Cutler, the company has said it aims to develop franchises that span audio, video, books and live experiences, with an emphasis on making content available across multiple platforms rather than restricting it to a single distribution outlet.
