Streaming startup MovieMe has officially launched what it describes as the world’s first pay-per-minute streaming platform, offering creators a new way to monetise long-form video through direct audience payments rather than subscriptions or advertising.
The platform allows viewers to purchase bundles of viewing time – 100, 500 or 1,000 minutes – which can be used across any content on the service via its website or app. Rather than paying a subscription, audiences are charged for the minutes they watch.
For creators, revenue is tied directly to viewing time. MovieMe says creators receive 70% of per-minute earnings, positioning the model as an alternative to both subscription video-on-demand services and ad-supported platforms.
The company is targeting filmmakers, documentarians, journalists, educators, comedians, travel creators and other producers of premium long-form content, positioning the platform as a complementary revenue stream.
Bhavesh Joshi, founder and CEO of MovieMe, said: “The creator economy is one of the most remarkable cultural shifts of the last two decades – but the economics have never worked for the people making the content. At MovieMe, we believe creators should be rewarded based on genuine attention, not just algorithms or advertising.”
According to MovieMe, its beta programme reached 150,000 app downloads without paid marketing and attracted paying users in more than 90 countries. It is beginning its commercial rollout in Türkiye through a partnership with creator Alper Rende, who has more than 8.7 million followers across social media.
Pictured: Alper Rende’s documentary Cuba
