On the eve of Cannes Lions, BBC Studios Digital Brands has appointed Lindsay Turner as VP, digital growth and strategy, with responsibility for leading the company’s advertising proposition, commercial partnerships and go-to-market strategy.
Turner’s remit includes overseeing commercial partnerships across the portfolio, including relationships with platforms such as YouTube and TikTok, client partnerships and rights-holder relationships. She will also lead the development and delivery of the business’s global advertising proposition.
She joins BBC Studios Digital Brands from VCCP Media, where she served as managing director. Prior to that, she held senior leadership roles at LADbible Group and served as CEO of both Spark Foundry and Blue 449.
BBC Studios Digital Brands said its YouTube watch time reached 2.1 billion hours during FY25/26, representing year-on-year growth of 60%, while views increased 21% to 15.1 billion. The business reported total digital revenue growth of 23% year on year, with YouTube revenue rising 22% and branded content revenue increasing 124%.
Jasmine Dawson, SVP, BBC Studios Digital Brands, said: “The numbers tell a clear story, but the real strength is what’s driving them. Audiences are not just finding our content, they are choosing to come back to it – often on the biggest screen in the room, in markets that matter to advertisers. That kind of relationship is hard to build, and we’ve done it by putting IP, fandom and platform behaviour at the centre of our strategy. Now the focus is on scaling the commercial opportunity around that. Bringing in Lindsay at this point is a deliberate step. Her experience in building high-value partnerships and shaping go-to-market strategy will be key to ensuring our commercial model is as strong and ambitious as the content itself.”
Turner (pictured) added: “BBC Studios Digital Brands brings together global scale, trusted IP and highly engaged audiences across the platforms where people are choosing to watch. My focus is on helping advertisers and partners understand that opportunity, and on building the commercial relationships that will take it into its next phase of growth.”
