Google-owned YouTube has used its first-ever ‘Creator Premieres’ event in New York to unveil a slate of new programming coming to the platform in the near future.
Hosted by Recess Therapy’s Julian Shapiro-Barnum, the event featured sneak peeks and programming announcements from storytellers including Cleo Abram, Mark Vins, Trevor Noah and Shapiro-Barnum himself.
The announcements included:
Julian Shapiro-Barnum – Outside Tonight (Outside Tonight channel)
Comedian, writer, and actor, Julian Shapiro-Barnum (pictured), known for his online shows Recess Therapy and Celebrity Substitute, is launching a late-night weekly series. Set in public parks and on street corners, Outside Tonight involves weekly, live shows packed with interviews, audience driven games, live music, and comedy.
Trevor Noah – Trevor Noah: The Lost SA Special (Trevor Noah channel)
Filmed in South Africa during Trevor Noah’s last world tour, this 90-minute stand-up comedy special sees him performing entirely local material on the biggest stage of his career, back home. The show will reconnect with his roots.
Mark Vins – Reef to Ridge (Brave Wilderness channel)
Wildlife filmmaker, explorer, and host of Brave Wilderness, Mark Vins and an expedition team undertake a journey across the Galápagos’ most extreme habitats – diving beneath the sea and scaling the highest volcanic summit – to document rare wildlife and confront mounting threats to one of Earth’s most wild frontiers.
Cleo Abram – HUGE* If True (Huge If True channel)
HUGE* If True is an optimistic episodic series about using science and technology to make the future better. In a new episode featuring Mark Rober, host Cleo Abram imagines a fictional crisis: “If a real and massive asteroid were coming toward us… how would we know? And what would we actually do about it?”
Deestroying – America vs London 1v1 (Deestroying channel)
Deestroying “Dee” is taking his viral football 1on1’s series to London, where he gathers top athletes to compete for $5,000 in America vs London 1v1. But it won’t be easy for the London athletes as Dee has a secret opponent… all the way from Detroit – a competitor hungry and ready to put his football reputation on the line.
Dhar Mann – 7 Days of Christmas (Dhar Mann Studios channel)
Dhar Mann Studios is launching 7 Days of Christmas, a holiday programming event featuring 7 brand-new, 25-minute heart-driven scripted episodes. Featuring the return of favourite characters and new formats, 7 days of Christmas “delivers a universal holiday message that the greatest gift is the glow of authenticity within”.
Brittany Broski – Royal Court with Paul Mescal (Royal Court channel)
Brittany Broski’s Royal Court welcomes Paul Mescal to the medieval realm, in a new Season 3 episode. The YouTube talk show from Broski brings audiences inside her over-the-top Royal Court, where chaos, comedy, and crown jewels collide. This season features a new lineup of high-profile celebrity guests.
Ms. Rachel – Friendship (Ms Rachel channel)
Ms. Rachel and friends will celebrate connection – showing little ones that friends can come from anywhere. Through joyful interactions with a diverse group of kids, a new episode teaches lessons about inclusivity and the magic of making friends.
Creator Premieres is a new film-festival-style showcase, where advertisers and industry leaders hear directly from talent about the impact of deeply integrating their brands with creator voices that viewers actively seek out. In addition to unveiling new shows, Google president of sales, Americas, Sean Downey, also noted that the platform is showcasing episodic content more prominently not only to brands but to viewers, with the launch of a new feature that allows creators to organise their episodic content into seasons and shows. This “fundamentally transforms the creator channel into the ultimate TV experience. For viewers, it makes it easier than ever to discover and binge-watch a creator’s content, especially in the living room.”
