Bloomberg Media and YouTube TV have unveiled a new agreement to bring Bloomberg Television and Bloomberg Originals programming to YouTube’s live TV streaming service. YouTube TV subscribers now have access to Bloomberg’s live video coverage of breaking business and financial news as well as its slate of original series and documentaries. The Bloomberg TV+ (BTV+) and Bloomberg Originals channel streams are available as part of the YouTube TV base plan.
“More than sixty million people on average watch Bloomberg programming monthly, and adding YouTube TV’s subscribers to our audience of business leaders is a big step toward continued growth,” said Roman Mackiewicz, chief information officer at Bloomberg Media. “Viewers are navigating the rapid shifts in markets, geopolitics and technology every day, and this agreement helps us reach them on another innovative platform, to guide their most important work and personal wealth decisions.”
Paul Snow, head of media partnerships at YouTube, said the deal builds on YouTube’s commitment to bring subscribers essential news, sports and entertainment across its channels. “Through this partnership, YouTube TV subscribers now have access to Bloomberg TV’s coverage to help them stay up to date and informed.”
Bloomberg TV features daily news shows including Surveillance, Open Interest, its relaunched Bloomberg Tech show, Balance of Power, The Close, Horizons: Middle East and Africa, Insight with Haslinda Amin, The China Show and Wall Street Week.
Since the launch of its Bloomberg Originals content studio and dedicated stream in January 2023, the brand has also developed and hosted 26 original series and feature-length documentaries covering business through the lens of technology, climate, culture and sports. An Optimist’s Guide to the Planet with Nikolaj Coster-Waldau (pictured) debuted its second season on October 22.
YouTube TV is a US-based subscription streaming service that lets viewers watch live and on-demand TV from over 100 channels. It has around 8 million subscribers.
