Siobhan McDade has been promoted to chief publishing officer at social and influencer agency Jungle Creations. McDade has been at Jungle for almost seven years and was previously managing director of Jungle Media.
Announcing her news, McDade said: “The past few years in media have brought its share of challenges, but I’m incredibly proud of how our team has transformed how we operate – rebuilding our publishing approach, harnessing real-time data to drive growth, diversifying revenue streams, and increasing revenue by 32% this year. Not to mention we’ve created standout content, spoken to some of the biggest names on the planet, launched products and really put our publishing brands on the map.”
Going forward, she said: “I’ll continue leading audience growth, monetisation, and brand development across our publisher portfolio, with a particular focus on commercial strategy and innovation around our media brands and IP.”
McDade gave a nod of thanks to Jungle’s outgoing CEO Melissa Chapman: “I just need to figure out how to do it without my mentor/confidant/right-hand Melissa Chapman, who I have a lot to thank for this opportunity.”
Among her recent posts, McDade noted the growth of Jungle’s Four Nine brand, which now has around 23m followers and 10m monthly UK reach: “So proud that in Q3 2025, Four Nine became the fastest growing and most viewed UK women’s lifestyle publisher on social, with reach up 211% year-on-year in this market.”
Recent highlights have included:
Interviews with Emma Thompson, Jamie Lee Curtis, and Lindsay Lohan
Video podcast Tea At Four topping the UK podcast charts
Queer first dating show Up Your Street with Charley Marlowe
New video podcast with Dani DMC called Confidence Hour
Partnering with brands likes the UN, Skittles, Bumble Inc, Philips
McDade said Jungle Creations launched Four Nine “to shake up women’s publishing, creating a platform for the 49% in the room. Whether you identify as a woman, LGBTQIA+, or as part of another minority community (as most of our audience do), our community doesn’t just feature in the stories – they create them.”
