LG Ad Solutions, the ad sales division of Korean smart TV manufacturer LG, has announced the UK launch of Social Sync, powered by Spaceback. The company said Social Sync is “a breakthrough creative solution that allows brands to seamlessly transform their digital and social content into high-impact Connected TV (CTV) ads”.
The partnership was announced earlier this year at NewFronts in the US but the capability it offers is now available globally. “Social Sync is the next evolution in creative storytelling for television,” said Ed Wale, VP, international at LG Ad Solutions (pictured). “Brands now have a way to extend their most engaging social campaigns into premium CTV environments – maintaining creative consistency across screens, amplifying performance, and delivering measurable impact without reinventing the wheel.”
At a time when advertisers are under pressure to do more with less, LG Ad Solutuions said Social Sync “offers a direct path to extending proven digital creative into the most trusted and impactful medium: television. Whether for brand launches or always-on storytelling, Social Sync turns social content into premium TV experiences”.
In a recent case study, Social Sync proved its impact, said LG Ad Solutions, driving a 22% lift in awareness, 19.5% lift in recall, 22% lift in awareness, 19.5% lift in recall, 26.1% lift in consideration, 18.4% lift in purchase intent, 24.5% lift in brand preference, and 24.2% lift in favourability. According to the division, the results “underscore how Social Sync transforms social content into high-impact CTV creative that not only captures attention but also delivers measurable brand growth.”
Social Sync is compatible with assets from Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube, and X, and is fully integrated across LG’s owned-and-operated inventory and content partner network. Brady Akers, chief customer officer at Spaceback, said: “Advertisers can start with the stories and content proven to work on social. Social Sync makes it seamless for marketers to take those authentic, high-performing social moments and bring them to television without friction. Partnering with LG Ads, we’re giving brands an effective way to stay consistent across screens while elevating the impact of the campaigns already proven to work.”
