News organisation ITN is marking its 70th anniversary with a major expansion of its content division, ITN Productions. The moves includes the launch of a new digital division, investment in regional and international growth, and a new premium label.
ITN said the new digital division “will create a number of new roles, including a director of digital, to expand on the foundations laid by ITN’s existing short-form and YouTube teams. The new team will focus on expanding ITN’s direct-to-consumer strategy, building creator partnerships, trialling formats and launching new digital content across genres including entertainment, crime, royals, and by using ITN’s archive.”
The company said the move builds on the success of ITN’s shortform commissions for BBC Sounds, ITVX, Audible and others, as well as ITN’s existing YouTube channels, including the Royal Family Channel, which reach over 300m views a year.
Ian Rumsey, MD of content at ITN, said: “ITN has spent the past 70 years evolving and innovating, so it’s fitting to mark this milestone with bold, exciting plans. The digital expansion is a game-changing moment for us which will help to drive our growth and embrace the future of content consumption.”
ITN said it is also setting the pace in responsible AI adoption, having been one of the first production companies to introduce formal AI guidelines. The organisation is maintaining a proactive approach, and this week is launching ITN’s AI and Data Academy, delivered in partnership with Multiverse. The programme will support innovation and future skills development among the workforce.
Rachel Corp, CEO of ITN, (pictured) said: “As ITN turns 70, we’re not just celebrating our legacy, we’re investing in our future. These changes reflect our ambition to keep growing, innovating and leading across digital, international and premium content. Last year, content produced by teams across ITN reached over seven billion views globally, and we’re set to exceed that. We’re committed to ensuring ITN continues to thrive and plays a unique and vital role in delivering trusted, impartial news and content to audiences wherever they are and to ensuring we’re proactively engaged with the challenges and opportunities presented by generative AI.”
Founded 70 years ago on 22nd September 1955, ITN is best known as the provider of broadcaster newsroom to ITV, Channel 4 and 5—and will expand its live news output in 2026 with the addition of Good Morning Britain. From January 2026, ITN’s live linear output for PSBs will increase to 70 hours per week—up from 50 hours currently—alongside digital content that reached seven billion views last year.
