Little Dot Studios (an All3Media company) has appointed Erik Jordan as its new VP, content strategy, US. Based in Los Angeles and reporting to Ben Arnold, SVP, commercial operations, Jordan will lead and scale the LDS US content strategy team.
According to LDS, Arnold “will drive the creative vision for the agency while supporting key client relationships. His focus will be on delivering top-performing, growth-oriented content strategies for the company’s partners across all major social platforms”.
Arnold said: “Erik brings a 360-degree perspective on the digital content ecosystem. His expertise in creating content strategies that shape culture and deliver real results will be invaluable as we continue to scale our US operations.”
Jordan joins Little Dot Studios after having co-founded his own digital marketing agency, where he turned creative ideas into scalable strategies for a range of entertainment and talent clients. Previously, he headed partnerships at TikTok, launching major content-driven initiatives for TikTok Shop, LIVE, and cultural moments like Pride and Mental Health Awareness month. Before that, he worked at Capitol Records and Meta in London, where managed content partnerships across EMEA.
Jordan said: “This feels like the natural next step in a journey that’s always been about building real relationships and making content that actually connects. Running my own agency (and surviving the algorithm) taught me how far great ideas can go when clients feel supported and the vibes are right. My time at TikTok and Meta gave me a front-row seat to how content moves at scale. I’ve seen first-hand how creators, brands, and platforms come together to shape culture in real time.”
