Digital content agency UpStream Media is teaming up with production company Middlechild to create original, digital-first content, “designed for today’s on-demand audiences”. The slate will feature a mix of standalone specials and mini-series which will air across UpStream YouTube channels such as OMG Stories, Filth, and Origin.
The originals will explore a range of subjects, including the realities faced by people rebuilding their lives post-incarceration; the resilience of young mothers navigating financial hardship; and the hidden waste that lies beneath Britain’s waterways.
Nick Rees, chief operating officer at UpStream Media, said: “We’re excited by this partnership with Middlechild which demonstrates our commitment to bringing fresh engaging content to digital audiences. As well as creating content for our channels we’re hopeful this collaboration will also uncover new talent and scalable formats.”
Joe Elliott, head of UpStream Media, said it is “a perfect example of a win-win collaboration in our industry, combining Middlechild’s bold and creative storytelling with UpStream Media’s social media expertise. This partnership will drive growth and open new horizons for both, reaching fresh viewers worldwide.”
David Sumnall, CEO & founder at Middlechild, said: “Every production company understands that YouTube and social media channels are playing a significant role in the future of our industry, and we’re proud to be at the forefront of that.”
OMG Stories, Filth, and Origin have around 1.5m subscribers combined. The partners said they want to build “a forward-thinking, flexible business model that reimagines how traditional TV production companies can collaborate with digital networks, bridging the gap between broadcast expertise and online communities.”
