Banijay Kids & Family has announced the expansion of its strategic partnership with TheSoul Publishing. The next phase will launch with a creative crossover between Banijay’s animated series Totally Spies! (pictured) and TSP’s popular 5-Minute Crafts. Alongside this, the companies are rolling out localised versions of their joint YouTube and FAST channels and expanding AVOD coverage.
At the heart of the expansion is a three-video content collaboration blending the spy-themed adventures of Totally Spies!, with the hands-on creativity of 5-Minute Crafts. It will debut across TheSoul Publishing’s English-language channels, before expanding to its network of local-language platforms. The content will also feature across all Totally Spies! branded digital pages.
Dan Lewsey, global head of digital, Banijay Kids & Family, said: “We’re seeing fantastic results from our partnership with TheSoul Publishing, growing global reach with strong engagement across platforms. This next phase enables us to extend our footprint, while the Totally Spies! x 5-Minute Crafts collaboration introduces fresh new content, which is central to our digital growth strategy.”
Jonathan Shrank, VP of streaming & content partnerships at TheSoul Publishing, added: “This expanded partnership with Banijay Kids & Family unlocks new ways for us to combine beloved storytelling with innovative audience engagement. By blending the creative worlds of Totally Spies! and 5-Minute Crafts and launching localised FAST and YouTube channels, we’re giving fans worldwide more opportunities to connect, interact, and discover.”
