Video sharing platform YouTube has announced an expanded partnership with kids franchise Sesame Street “to bring more of their beloved content to families who are tuning in”. The move comes at a time when YouTube is keen to burnish its credentials as a family-friendly platform suitable for big screen consumption.
Katie Kurtz, managing director, youth and learning partnerships, YouTube, said: “In the past year, Sesame Street’s YouTube channels garnered more than 5bn views, a 130% increase year on year. For fans, this partnership is a natural fit—over half of the official channel’s watch time already happens on connected TV screens.”
As from January 2026, YouTube will have the largest digital library of Sesame Street content, said Kurtz, “with hundreds of full episodes coming to the platform. Alongside this collection of episodes, Sesame Street will continue to post content created especially for the YouTube audience, all featuring the Muppets.”
As part of the expanded partnership, Sesame Workshop, the organisation behind Sesame Street, will lead workshops with YouTube creators to share best practices on how to create content that is entertaining while promoting learning.
