LEGO Group and Aardman Animations (Wallace & Gromit) have announced a new partnership, to help inspire young builders and encourage creative storytelling using stop motion animation inspired by the LEGO’s products.
The two firms are setting young fans a creative challenge using the LEGO Play app, where they can use an animation tool to share their own animated stories. The best entries will have the chance to see their ideas featured in an Aardman story.
An animated short to announce the challenge sees Aardman bringing their unique style of storytelling to inspire kids to use stop motion, as an alien called Boop (made from Aardman’s iconic clay) is transported to a world of LEGO bricks.
Anna Rafferty, SVP of digital consumer engagement at the LEGO Group, said: “To work with the iconic Aardman Animations is incredibly exciting, and we’re thrilled to see our two brands inspiring kids in this way for the first time. We hope young builders find this a unique opportunity and, together with Aardman, we’re excited to explore more opportunities to collaborate together in the future.”
Sarah Cox, chief creative director of Aardman, added: “At Aardman we are all huge fans of the LEGO Group – so to get to collaborate with our dream partners has been a complete joy. Our partnership has been one of mutual respect, openness and a shared commitment to creativity and play which unites the brick and the clay.”
Aardman has produced the 1 min animated short staring Boop, and 5 mini stop motion challenge films including Build Your Own Boop, set to release monthly, encouraging builders to get creating on the LEGO Play App. Director Magda Osinska will also host a video workshop to inspire creators and filmmakers. The workshop will be hosted on LEGO.com and will be supported by video tutorials from fan creators and influencers.
