BBC Studios Digital Brands (BSBD) has been appointed as global commercial agent for Acamar Films preschool property Bing. The deal puts BSDB in charge of managing ad sales and brand partnerships for Bing’s global YouTube portfolio, and is expected to unlock new revenue opportunities for the award-winning preschool property.
Leveraging its expertise across a portfolio of YouTube channels for brands such as Bluey, BBC Earth and Doctor Who, BBC Studios Digital Brands offers advertisers access to highly engaged audiences in safe, trusted and family-friendly environments. The addition of Bing – a series renowned for its beloved characters and exceptional storytelling – strengthens BBC Studios’ stable of digital brands.
Bing’s YouTube network spans 65 channels in 30 languages, generating over 9.7 billion lifetime views to date. From full episodes and compilations to Little Learnings, music, and more, the Bing YouTube portfolio reaches more than 10 million subscribers and generates around 1 million hours of watch time every day.
Jasmine Dawson, SVP digital, BBC Studios commented: “This partnership not only enriches our portfolio with one of the most loved preschool properties globally but also unlocks incredible commercial potential giving advertisers the opportunity to connect with families and young viewers through tailored, impactful campaigns.”
Mikael Shields, CEO Acamar Films, producer of Bing, added that BBC Studios Digital Brands’ “expertise in delivering brand collaborations for Bing will increase our engagement and revenues. It will also strengthen us in our mission to create premium content which supports the healthy development of young children worldwide”.
