World football governing body FIFA has formed a partnership with streaming platform DAZN around its own digital service FIFA+. Until now, FIFA+ has been a standalone service, but going forward it will be managed within the DAZN ecosystem.
DAZN and FIFA said the relationship will transform the way fans access and engage with football. “This partnership unites two of the sport’s most influential brands, bringing together DAZN’s cutting-edge streaming technology and FIFA’s unparalleled football portfolio,” they said in a statement. “The new FIFA+ service will be the digital home for global football—an accessible, user-centric platform featuring live matches, historic archives, original documentaries, and exclusive original programming.”
Initially, DAZN will broadcast the entire FIFA Club World Cup 2025, live from Miami to New Jersey. The partnership will also introduce a daily FIFA Club World Cup show The Press, with insights from leading football personalities delivering tournament highlights, behind-the-scenes content, and fan reactions.
Following the tournament, a continuous, exclusive news service will be launched. The partners said the collaboration “leverages DAZN’s global technological expertise, extensive rights portfolio, and distribution network, combined with FIFA’s iconic brand, rich content, and relationships with leagues, member associations, sponsors, and partners. It will empower leagues and associations to distribute content at a global scale, expanding football’s accessibility and engagement worldwide.”
Shay Segev, DAZN Group CEO, commented: “This partnership with FIFA cements DAZN’s role as the ultimate digital destination for football, allowing fans everywhere to access a vast, premium football content library. Together with FIFA’s brand and reach, we will deliver an unmatched entertainment experience, supporting FIFA’s vision of expanding the game’s global footprint and engaging new audiences.”
FIFA Secretary General Mattias Grafström added: “At FIFA, we are proud to always be looking towards the future, looking at how to innovate, with the specific aim of protecting and nurturing the growth of our game for the generations ahead. This partnership with DAZN aligns exactly with that objective. Their vision is global, as is ours, and we look forward to furthering our collaboration with them through FIFA+.”
The one dimension that is not clear from the announcement is how the new-look FIFA+ will be priced and distributed. In theory it could either become part of a subscription offering available by signing up to DAZN. Or it could be freely available content accessible via platforms like YouTube or FAST. How it pans out will partly depend on the success of the FIFA Club World Cup as a consumer proposition.
