Major League Baseball and social video studio Jomboy Media have agreed on a strategic partnership that will see the two sides integrate Jomboy’s expertise across MLB’s digital channels. The partnership will create activations around key MLB tentpole moments like the MLB All-Star Game, and grow Jomboy’s stable of IP including Talkin’ Baseball, Talkin’ Yanks, and The Warehouse Games.
Jomboy Media is in the midst of rapid growth. In 2024, the company set revenue and profitability records, and totalled over 93 million engagements on social media — placing it in the top 4% of all digital publishers. Over the last year, the company has reached brand partnership deals with official MLB partners Corona and T-Mobile. As part of the deal, MLB is taking a stake in Jomboy Media at an undisclosed valuation.
Jomboy Media’s IP strategy is led by The Warehouse Games, a sports league modeled after backyard games of years past, and supported by blue-chip sponsors like DirecTV. Going forward, MLB will work with Jomboy Media to have MLB stars, as well as their media and celebrity partners, appear in The Warehouse Games. The Warehouse Games is nearing 400 million all-time views and enjoyed +63% year-over-year growth in the first quarter of 2025. Jomboy Media will also gain access to MLB and Club IP, to be integrated across new apparel, home goods, and more that will be sold through JM’s direct-to-customer retail site as well as other distribution channels.
“I continue to be amazed by what our community enables us to do through their endless support. When we started talking about baseball on the internet, it was just a fun hobby. Our community is the reason we’ve been able to turn this from ‘just a hobby,’ into something bigger than we ever could’ve imagined. Partnering with MLB marks a huge moment for Jomboy Media, and through this partnership, we’ll be able to give back to our community with storytelling that’s deeper than ever before,” said Jimmy ‘Jomboy’ O’Brien, founder of Jomboy Media (pictured).
Noah Garden, MLB deputy commissioner, business and media, added: “We have long admired the passionate fandom of Jimmy O’Brien and his ability to connect with fans. This partnership will ensure that Jomboy Media will have the resources and access to MLB intellectual property necessary to help it continue to grow. We are looking forward to bringing baseball fans more entertaining content to help further expand baseball’s online presence and deeper the connection between our sport and its fans.”
“This partnership with MLB is a major milestone for Jomboy Media,” said Courtney Hirsch, Jomboy Media CEO. “We’ve always believed that deep storytelling and our unique approach to content and community can grow the game—and now we’re excited to do that alongside the league itself. This collaboration gives us the opportunity to scale what we do best and reach more fans than ever.”
