Social media entreprenuer MrBeast has named digital platform veteran Beau Avril as his new senior vice president and global head of media & brand partnerships.
Speaking via LinkedIn, Avril said: “After an incredible journey on the global product solutions & operations leadership team at TikTok, I’m thrilled to announce that I’ve just joined MrBeast. Joining MrBeast is an incredible opportunity to combine my passions for creator-driven media, innovative brand partnerships, product marketing, cross-platform solutions, and building high-performing organisations. I’m so incredibly excited to join a company that is at the forefront of reshaping entertainment and brand engagement, led by the world’s largest and most influential creator Jimy Donaldson.
Avril said he is inspired by “the commitment that this team has to one-of-a-kind storytelling, philanthropy, and to making a positive difference in the world. I’m looking forward to joining Jeffrey Housenbold (MrBeast Industries president) so many other exceptionally talented individuals on this visionary team. So excited to be here.”
Avril has worked at TikTok, Meta and YouTube during his career. He said TikTok “has been a truly extraordinary chapter in my career. It’s one that has been filled with creativity, innovation, and amazing people. I’m deeply grateful for the opportunity to have worked alongside some of the industry’s best, launching market-moving solutions that have delivered incredible success for brands, creators, and publishers.”
