The winner of BEST KIDS CHANNEL at the 2025 TellyCast Digital Video Awards is The Bluey YouTube Channel from BBC Studios Digital Brands. Presented during a ceremony at The Londoner, Leicester Square, this award recognises excellence in social video channels dedicated to children’s content.
Bluey is an animated series that follows the adventures of a six-year-old puppy, who along with her sister Bingo, parents and friends is learning all about the world. The Bluey YouTube Channel is the destination for families and young fans who want more from the characters, or who may be discovering the series for the very first time on the platform.
The channel’s mission is to increase time spent watching Bluey and to deliver brand awareness and affinity globally. Co-viewing is hugely significant. Over 70% of lifetime video views on the Bluey YouTube Channel are from viewers aged 25-44.
Judges said: “Bluey is a prime example of how to fully unlock the potential of IP by reaching audiences where they are. The Bluey Channel excels at creating original content that appeals to both young viewers and their parents. It showcases how prioritising the audience can lead to endless creative opportunities and sustained success.”
