Channel 4 has partnered with Experian, the money platform, for the first time on a new branded content series to provide bite-sized financial guidance to consumers. Produced by Goat Films, the series – entitled Credit 101 – is available now on Channel 4’s YouTube, Instagram, TikTok, and Facebook outlets.
Credit 101 aims to empower social natives to manage their own money; making credit knowledge more accessible to a younger audience. In the series, comedian Mike Wozniak has challenged himself to deliver facts and tips about money in fun ways, covering everything from credit to loans and mortgages.
Credit 101 coincides with research that suggested 73% of people in the UK fall below the financial literacy levels in 2023. Also, 39% of households were in ‘serious financial difficulties’ or ‘struggling’ financially according to a study from Abrdn Financial Fairness Tracker, ONS in May 2024. This suggests an increase of 11% since April 2020.
Stephen Parnell, digital commissioning executive at Channel 4 (pictured) said: “Social media is being used more and more by people to get the answers to the questions they need. It’s never been more important for us to cut through the disinformation with content that is both factual and highly engaging. Who better to do that than Mike Wozniak, whose loveable comedy shtick is the perfect antidote to malicious content. It has been great to collaborate with Goat and Experian to bring this short form series to life.”
Sally Miller, chief marketing officer at Experian Consumer Services, added: “Working with Channel 4 on Credit 101 is an exciting step in our journey to drive financial inclusion by making financial education accessible to all. With this series, we’re bringing essential money knowledge to life in a way that’s fun, relatable, and easy to understand. Our goal is to empower social natives with the confidence to take control of their finances – especially at a time when so many are facing uncertainty.”
