Seven.One Studios International has unveiled a series of new extensions for its hit reality format Married At First Sight. Alongside new spinoffs and fresh international recommissions, this includes the launch of more dedicated FAST channels.
One of the world’s most successful formats, MAFS has become a mainstay in broadcast schedules around the world. The result is a huge volume of episodes which can be used as the anchor for a global FAST channel ecosystem.
This month, for example, Samsung TV Plus in Germany has launched a Married At First Sight FAST channel, which will air MAFS seasons from Australia, UK and Germany. This follows the launch of 9Network Australia’s FAST channel last year.
In addition, ProSiebenSat.1’s streaming platform Joyn has ordered Married At Second Sight, a fresh adaptation targeting a younger audience. Produced by Redseven Entertainment, 12 single strangers first meet at their engagement ceremony, and three weeks later decide whether to say “I do” to marriage.
Tim Gerhartz, managing director at Seven.One Studios International, commented on the format’s continued expansion: “The global success of Married At First Sight is unparalleled. Broadcasters and platforms worldwide recognise its unique ability to captivate audiences, spark conversation, and deliver consistent ratings. With new spinoffs, fresh adaptations, and long-term renewals, the franchise remains stronger than ever. We are thrilled to see its evolution across multiple media and markets.”
Last month, the Daily Mail’s Australia edition ran a story looking at how the Australian version of MAFS has created a new generation of social media stars. However the story also spotlighted tension between 9Network’s publicity team and some contestants over control of the social media narrative while the show is still airing.
