No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Sign up for The Drop newsletter to get news and insights direct to your inbox.
Shorties Studios become latest new player to join the vertical video race
Pubity’s Aspell joins DMG Media’s drive into digital-first as director of creative & platforms
48% of advertisers see creator activations as a “must buy”, reports IAB US, but selection challenges persist
History Hit drops 50-minute doc about Libya’s archaeological heritage
Slow Ventures invests $1.1m in physiotherapist-creator Tayla Cannon
V10 acquires Towerhouse to turbo-charge its digital-first content strategy
V10 Entertainment has acquired content creation and platform management company Towerhouse for an undisclosed sum. The deal was brokered by Carter Skeath (pictured), who joined V10 as president at the start of 2025 from ViacomCBS Global Distribution. V10, which is...
Pluto TV unveils global partnership with All Women’s Sports Network
Leading FAST/AVOD platform Pluto TV has unveiled a partnership with All Women's Sports Network (AWSN), a global sports TV network dedicated to women’s sports. AWSN’s dedicated Pluto TV channel is set to feature a 24/7 linear stream, including over 2,500 hours of live...
The Drop Launches New Digital-First Jobs Section to Support Industry Recruitment
The Drop is launching a dedicated jobs section to help digital-first companies and creators find the talent they need to grow. The new recruitment page, launching today, offers a targeted solution for studios, agencies, production companies and digital brands seeking...
True Crime, TikTok and Test-and-Learn: How Hearst Networks UK is Redefining Digital-First Content
In an era where social video rules the screen, Hearst Networks UK is emerging as a quiet force in digital-first storytelling - particularly across the booming true crime and history genres. Led by digital commissioning editor Sam Pearson, the broadcaster - formerly...
Starbucks to employ two creators to travel the world and tell its story
In what is becoming something of an industry trend, Starbucks has announced that it is looking for “two Global Coffee Creators - coffee-obsessed storytellers to travel the world and capture the craft that goes into every cup of Starbucks coffee”. Hopeful candidates...
MrBeast appoints TikTok’s Beau Avril to head media and partnerships
Social media entreprenuer MrBeast has named digital platform veteran Beau Avril as his new senior vice president and global head of media & brand partnerships. Speaking via LinkedIn, Avril said: “After an incredible journey on the global product solutions &...
Spud Gun Studios’ Mashed is named Social Video Channel of the Year – Independent Studio at the TellyCast Digital Video Awards
Spud Gun Studios’ Mashed has been crowned SOCIAL VIDEO CHANNEL OF THE YEAR – INDEPENDENT STUDIO at the first-ever TellyCast Digital Video Awards. It’s the channel’s latest award of the night having already scooped Comedy Channel. The award was presented during a...
Bluey YouTube channel named Best Kids Channel at TellyCast Digital Video Awards 2025
The winner of BEST KIDS CHANNEL at the 2025 TellyCast Digital Video Awards is The Bluey YouTube Channel from BBC Studios Digital Brands. Presented during a ceremony at The Londoner, Leicester Square, this award recognises excellence in social video channels dedicated...