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Digital leaders 2026 predictions – Athena Witter, Engine Pop
Channel 5 doubles down on FAST with AMC and Hearst deals – as Paramount leans into free streaming
Angry Ginge helps draw 16-34s to ITV’s I’m A Celebrity, with social stars now hot properties for TV entertainment formats
AiMation’s AI reality show Non-Player Combat generates huge buzz – but day one digital-first viewership is modest
Maybelline taps microdrama trend with festive series
YouTube calls out government and creative industry for neglecting creators – issues recommendations and launches incubator
Video sharing platform YouTube has today released the findings of its Creator Consultation, announced at the end of 2024. Backed by almost 10,000 creators including Amelia Dimoldenberg and Brandon Baum, the report calls for “greater recognition and support for the...
Brave Bison chosen to scale Guinness World Records digital footprint
Digital media and technology company Brave Bison has been selected by Guinness World Records (GWR) to lead a new strategic partnership focused on driving audience growth and monetisation across YouTube, Snap, and Meta platforms. The appointment, which follows a...
After Party Studios partners burger brand SoBe on campaign starring Asim Chaudhry
Creative production company After Party Studios has partnered with burger brand SoBe to create a riotous comedic digital content campaign fronted by Chabuddy G - aka comedian and actor Asim Chaudhry. The campaign, encompassing six pieces of content, launches today and...
MrBeast weight transformation video closes in on 150m views in 10 days
MrBeast’s latest YouTube video is closing in on 150 million views after just 10 days. Filmed across the best part of a year, the 36-minute video sees MrBeast’s friend Majd challenged to lose 100 pounds within one year – with the promise that he will be given $250,000...
Laithwaites backs branded entertainment series on Channel 4 Served
Wine retailer Laithwaites has become the first brand to partner on Channel 4’s new vertical video food and drink social platform, Channel 4 Served. The brand is supporting a social branded entertainment series - which sees wine creator host and expert Aleesha Hansel...
Lion Forge partners TalesVision for longform adaptation of Lostlings
Lion Forge Entertainment and digital first studio TalesVision have announced plans to adapt shortform social video production Lostlings for the TV market. Currently available in its original form on TalesVision’s YouTube channel, Lostlings is set in the town of...
Why Freedom Beats Structure in YouTube’s Creator Economy
For many traditional TV producers, the move into the digital-first world can feel like stepping into chaos. Storyboards, set pieces and tightly written scripts have long been the backbone of broadcast production. But Ben Doyle, the creative force behind After Party...
Viral Nation and FORTÉ to make Beyond Demure docu-series with Jools LeBron
Social-first marketing and talent representation agency Viral Nation and Emmy Award-winning FORTÉ Entertainment, have partnered with TikTok sensation Jools LeBron to develop docu-series Beyond Demure. The partners said the project will blend “real-time internet...