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Infinite Reality acquires Napster for $207m, with plans to reimagine it as social music platform
Innovation company Infinite Reality is acquiring iconic online music brand Napster for $207 million. The company said it will “expand and reimagine Napster, empowering artists with new audience monetisation and engagement capabilities, underpinned by iR’s immersive...
Silver surfers help YouTube top US TV charts with 11.6% share of viewing
Video sharing platform YouTube has continued its inexorable expansion into the traditional TV space, according to US ratings analyst Nielsen. In February 2025, the Google-owned platform took 11.6% share of US TV viewing, according to Nielsen’s monthly Media...
TellyCast announces participants of buyer networking lounge ‘The Bridge’, at next week’s How to Make Money in Digital event
TellyCast, the leading international TV industry podcast and events business, is delighted to announce the return of The Bridge, its dedicated Buyers Lounge, at the inaugural edition of its April 3 event How to Make Money in Digital. The Bridge was first launched at...
WildBrain targets Europe with swathe of new FAST channels
Kid and family entertainment company WildBrain has expanded its presence in the FAST channel space with new European single IP services for iconic properties including Teletubbies, Strawberry Shortcake, Sonic and Degrassi. LG Channels has launched a new channel for...
Indian government stumps up $1bn to drive creator economy
The Indian government has announced plans to set up a $1 Billion Fund to boost the country’s creator economy. News of the fund came as Mumbai prepares to host the first-ever WAVES Summit (May 1-4) – an event that is hopes will become the media and entertainment...
Spirit Studios invites IP owners and producers to join its MCN
Next generation production company Spirit Studios is inviting production companies and IP owners to join its YouTube Multi-Channel Network (MCN). Spirit, which works with brands like The Lion Whisperer, has been running an MCN for years. But now the company sees an...
US Influencer marketing spending to top $10 billion in 2025, says Emarketer
Influencer marketing spending will surpass $10 billion in the US in 2025, according to Emarketer - one year earlier than the firm previously predicted. The company said: “We previously expected spending to reach the $10 billion mark in 2026. Last year, brands fully...
Channel 4 greenlights digital-first drama Beth for YouTube
Channel 4 has commissioned its first digital original drama to broadcast on Channel 4’s YouTube, as well as Channel 4 Streaming and linear. Titled Beth, it is a three-part science fiction drama about Joe and Molly, a couple yearning for a child. When Molly falls...