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Channel 4 and Nicorette drop series about quitting smoking

Channel 4 has dropped its first social branded entertainment series with Nicorette. Released to coincide with Stoptober, Future Me is a new four-part digital series that follows lifelong smokers, parents, couples, and vapers on their quitting journeys. In the series,...

TikTok widens creator access to subscription tools

As SVOD streamers pivot towards advertising, digital first platforms are heading in the other direction, by facilitating the growth of subscription-based revenues. TikTok, for example, has just expanded its subscription offering, meaning a much wider pool of creators...

MTV and Comedy Central drop two new digital-first series

Paramount-backed MTV and Comedy Central have continued their investment in digital originals, with a new show and a renewal dropping this autumn. First up is the launch of a new season of MTV Faces, which premieres on October 1. MTV Faces is a short-form digital...

How We Stacked Two International YouTube Series

“Big ambition, fierce organisation and commercial imagination are key to unlocking margin in digital projects,” says Lucy Smith, founder of Fawkes Digital, who reveals how the team stacked two international YouTube series – Korean Tourism Organisation’s ‘Korea Ladder’...

Awin survey highlights creator concerns about AI and burnout

Affiliate marketing platform Awin has released an intriguing survey which explores the impact of AI and levels of burnout within the digital first creator community. Among key findings, Awin found that the majority of creators are yet to use AI in their work, and a...

George Cudmore joins ITV Studios as digital channels director

Leading UK content business ITV Studios has appointed George Cudmore as digital channels director. Announcing the news via LinkedIn, Cudmore said the role will involve “managing and growing their digital portfolio across social & YouTube.” Cudmore has spent the...

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