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Banijay and TheSoul unveil digital-first animation copro Ava & Digger
Top Gear and Turtle Wax team up for YouTube series Speed Cleans
Merzigo unveils $150m fund to help rights owners unlock social revenues
Digital Content Forum 2025 to explore the world of vodcasts
Fox takes equity stake in vertical video specialist Holywater
Spirit Studios invites IP owners and producers to join its MCN
Next generation production company Spirit Studios is inviting production companies and IP owners to join its YouTube Multi-Channel Network (MCN). Spirit, which works with brands like The Lion Whisperer, has been running an MCN for years. But now the company sees an...
US Influencer marketing spending to top $10 billion in 2025, says Emarketer
Influencer marketing spending will surpass $10 billion in the US in 2025, according to Emarketer - one year earlier than the firm previously predicted. The company said: “We previously expected spending to reach the $10 billion mark in 2026. Last year, brands fully...
Channel 4 greenlights digital-first drama Beth for YouTube
Channel 4 has commissioned its first digital original drama to broadcast on Channel 4’s YouTube, as well as Channel 4 Streaming and linear. Titled Beth, it is a three-part science fiction drama about Joe and Molly, a couple yearning for a child. When Molly falls...
How ITV Studios’ Zoo 55 Plans to Innovate in Digital
ITV Studios recently launched Zoo 55, its new digital-first label focused on FAST channels, social video, and gaming. As The Drop previously reported, the unit is designed to unlock new value from ITV’s vast content archive while positioning the company at the...
Dan Abrams’ Mediaite to get major video upgrade and YouTube channel
Mediaite, the news website founded by Dan Abrams, has announced plans for a major investment in a new YouTube channel and accompanying video operation. The ramping up of activity will involve launching new shows and inking deals with media talent. A new video...
BBC Studios gets behind-the-scenes access to Oracle Red Bull Racing for new F1-themed podcast
BBC Studios Productions has announced The Inside Track, a new podcast telling the story of the 2025 Formula 1 season with exclusive access to Oracle Red Bull Racing. The podcast’s hosts, Matt Majendie and Rick Edwards, will tell behind-the-scenes stories from every...
After Party signs up David Beckham for EA Sports FC birthday film
Production company After Party Studios has unveiled fresh new digital work for EA SPORTS FC through creative partner COPA90. Celebrating EA SPORTS FC Football Ultimate Team’s 16th birthday, the content will run across EA's digital channels. The brand film sees...
TellyCast unveils final line-up for How to Make Money in Digital – tickets still available for April 3 London event
With just two weeks to go, TellyCast has unveiled the final line-up for How to Make Money in Digital , a ground-breaking event that will provides delegates with practical advice on how to build a sustainable digital-first content strategy. Taking place on April 3,...