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Netflix and Spotify agree landmark vodcasting deal

SVOD giant Netflix has done a deal that will see sports, culture, lifestyle, and true crime video podcasts from Spotify Studios and The Ringer available on the platform. The partners said the new podcast content will “complement the streamer’s existing programming and...

Zoo 55 unveils multi-year partnership with Merzigo

Zoo 55, the digital division of ITV Studios, has entered a multi-year partnership with digital distribution and monetisation leader Merzigo, in a deal that supports Zoo 55’s growth strategy and marks a strategically important UK expansion for Merzigo. As Zoo 55...

$11bn microdrama sector worth twice as much as FAST, says OMDIA

Maria Rua Aguete, head of M&E, media and entertainment, at research group Omdia used her MIPCOM presentation to underline the scale of the emerging microdrama opportunity. She told delegates that microdramas will generate $11 billion in revenues in 2025 - almost...

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