Micro dramas will be more than romance: ‘There will be other formats and genres in this space’
Micro dramas have been the talk of the digital content and TV industries alike this year, especially since reports that these formats are already a $7bn annual business in China. These short-form scripted dramas are designed for snacking on mobile phones, but also...
Hot takes on social branded content: ‘Bad content exists with or without AI!’
What’s next for social branded content? A session hosted by Fan Club at TellyCast’s Digital Content Forum 2025 today mulled a collection of hot takes, with a panel tasked with agreeing or disagreeing with each – and saying why. Fan Club’s Sonny McLean moderated the...
The rise of the creator collective: ‘A rising tide lifts all boats’
Creator collectives like Sidemen and Beta Squad are disrupting the digital-first landscape, and making waves in the traditional broadcast world too. A panel at TellyCast’s Digital Content Forum 2025 today explored the trend. Moderator Maxime Rozencwajg of OK Cool...
Secrets of the Sidemen: ‘You have seven creative directors that make calls across everything!’
From humble beginnings on YouTube, creator collective The Sidemen have built a media empire, with 50 staff and around 40 regular freelancers producing 11 videos a week – and bigger projects. Unscripted competition Inside has become a worldwide franchise, taking...