Brands turned to female YouTube creators to drive seasonal sales

Brands turned to female YouTube creators to drive seasonal sales

Brands leaned heavily on trusted female YouTube creators to drive purchase intent and sales in the critical run-up to Christmas, as marketers doubled down on creator-led strategies to cut through festive clutter and connect with shoppers. In YouTube’s official blog,...
FIFA doubles down on digital youth engagement with Roblox expansion

FIFA doubles down on digital youth engagement with Roblox expansion

Football governing body FIFA has strengthened its push into digital-first fan engagement by expanding its partnership with Roblox, launching FIFA Super Soccer as its official gaming experience on the platform in a FIFA World Cup year. The multi-year partnership...
ITV invests in Joe Wicks-founded health and fitness app The Body Coach

ITV invests in Joe Wicks-founded health and fitness app The Body Coach

ITV has invested in health and fitness app The Body Coach, created by Joe Wicks. As part of ITV Adventures Invest, its Media for Equity investment fund, the media company will invest up to £3m in return for ad inventory across ITV channels and ITVX. The Body Coach app...
Digital leaders 2026 predictions – Adam Jacobs, Quintus Studios

Digital leaders 2026 predictions – Adam Jacobs, Quintus Studios

Quintus Studios’ Adam Jacobs shares his 2026 digital-first outlook. What’s the single biggest shift you expect to see in digital-first production and publishing in 2026?  An increase in lower cost, high production values long-form shows. Plus more TV talent...
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