Hot takes on social branded content: ‘Bad content exists with or without AI!’
What’s next for social branded content? A session hosted by Fan Club at TellyCast’s Digital Content Forum 2025 today mulled a collection of hot takes, with a panel tasked with agreeing or disagreeing with each – and saying why. Fan Club’s Sonny McLean moderated the...
The rise of the creator collective: ‘A rising tide lifts all boats’
Creator collectives like Sidemen and Beta Squad are disrupting the digital-first landscape, and making waves in the traditional broadcast world too. A panel at TellyCast’s Digital Content Forum 2025 today explored the trend. Moderator Maxime Rozencwajg of OK Cool...
Secrets of the Sidemen: ‘You have seven creative directors that make calls across everything!’
From humble beginnings on YouTube, creator collective The Sidemen have built a media empire, with 50 staff and around 40 regular freelancers producing 11 videos a week – and bigger projects. Unscripted competition Inside has become a worldwide franchise, taking...
The Wit showcases the hottest digital-first formats of 2025
Giant balls. Lego challenges. America’s most racist town. All featured in the digital-first formats shown off by The Wit’s Caroline Servy at TellyCast’s Digital Content Forum 2025 this morning. It was a compelling showcase of the newest, most creative work that...