4Creative uses GenAI to create promo for Open House: The Great Sex Experiment
Channel 4’s in-house agency 4creative is promoting the new series of Open House: The Great Sex Experiment with a campaign brought to life by GenAI. Open House explores whether monogamy is an outdated concept in modern relationships, following previously monogamous...
‘Entrepreneurial creators’ making 25% more revenues than social-first creators, says Kajabi report
A new report from creator commerce platform Kajabi has revealed a major shift in the creator economy, with digital-first creators increasingly adopting an entrepreneurial mindset. This shift to what Kajabi calls ‘creator commerce’ has seen creators seek to fully own...
Netflix looking “everywhere” for next generation of “great creators”
Streaming platform Netflix has just released its results for Q1 2025 and claims to be off to “a good start”. Revenues and operating income grew 13% and 27% year on year, respectively. Both were ahead of guidance due to slightly higher subscription and ad revenue and...
Consumers want brands to use next gen video solutions, says Idomoo
A new study from Atomik Research, commissioned by Idomoo, has revealed that 78% of consumers want brands to use video more, but brands are falling short. Based on 2510 respondents in the UK and US, Atomik/Idomoo’s 2025 State of Video Technology report survey found...