DAZN strikes five-year partnership with social media pugilist KSI
Sports streamer DAZN has unveiled a landmark partnership with social media megastar KSI and his promotional firm Misfits Boxing. The deal, in association with the Sauerland brothers, Wasserman Boxing and Proper Loud, will see KSI fights and MF & DAZN: X Series...
ASICS-based Mind Games project inspires Amazon documentary
Amazon Prime Video is poised to drop a new documentary that grew out of a social experiment from sportswear brand ASICS. Produced by Banijay-owned Beyond Productions, Mind Games – The Experiment will debut globally on January 19th. Narrated by Stephen Fry, Mind Games...
Meta introduces changes to protect teens from inappropriate ads
As part of efforts to ensure its apps are age-appropriate for teens, Meta has announced it is making changes to their ad experiences – effective from February. Among key takeaways, teens’ previous engagements across apps, such as Instagram posts and Facebook pages...
Vice Media Group opens Riyadh office to drive Middle East business
Youth media brand Vice Media Group is opening a new MEA (Middle East & Africa) HQ in Saudi Arabia this month. The company says that the new office in Riyadh’s JAX cultural district “will help expand Vice’s footprint in the region while bolstering relationships...