YouTube Shorts hits 50bn daily views, as platform eyes social commerce
Social platform YouTube has reported an 8% drop in ad revenue for Q4, 2022 to $8bn – the result of a downturn in the economy. There was better news in terms of audience metrics, however, with YouTube Shorts recently hitting 50 billion daily views. The new figure for...
Social platforms outline plans for Black History Month
Leading social media platforms have been spelling out how they plan to celebrate Black History Month (February 1-March 1, 2023 in the US and Canada). TikTok has unveiled a dedicated programming line-up, including its inaugural Visionary Voices list. Explaining how...
Fremantle signs up AI firm Papercup to localize YouTube content in Arabic
Leading content studio Fremantle has unveiled a partnership with UK AI start-up, Papercup. In a two-year deal, Papercup will localise hundreds of hours of video content from Fremantle’s catalogue of world-famous talent shows into Arabic. Founded in 2017, Papercup...
LADbible Australia ramps up production around new YouTube channel
LADbible Group’s (LBG) Australian division is launching a new Australian YouTube channel and three locally produced digital first series. As part of the company’s expansion into the market, it is also opening a new dedicated studio in Sydney. The first of the three...