How Lunar X Turns YouTube Channels into Global Brands

How Lunar X Turns YouTube Channels into Global Brands

Oct 17, 2025

At this year’s MIPCOM, amid the usual swirl of studio executives and format sellers, one conversation captured the industry’s shifting centre of gravity. Tobias Hoss, co-founder of Lunar X, isn’t a traditional producer or distributor. He’s an investor in the creator...
Ben Zand Bets on Digital-First Docs with Bold New Series ‘Human’

Ben Zand Bets on Digital-First Docs with Bold New Series ‘Human’

Sep 29, 2025

For years, Ben Zand has been one of the UK’s most distinctive factual storytellers, cutting his teeth inside the BBC and then building his own production company, Zandland. But with the launch of Human – a self-funded YouTube documentary strand – Zand is making his...
Why underperformance powers the next wave of media

Why underperformance powers the next wave of media

Sep 23, 2025

When I first studied Christensen’s Innovator’s Dilemma in business school, one part never sat right with me: disruptive innovation means the new thing actually underperforms compared to the status quo. For years I couldn’t wrap my head around it: why would anyone...
YouTube’s TV Takeover

YouTube’s TV Takeover

Sep 18, 2025

YouTube has quietly completed its transformation from a platform for cat videos into television’s fiercest competitor. According to a new report from MIDiA Research, confirming Nielsen’s Nielsen’s Media Distributor Gauge, YouTube has overtaken Netflix in...
Spud Gun Studios stakes its claim in the new production economy

Spud Gun Studios stakes its claim in the new production economy

Sep 10, 2025

By any measure, Tom Jenkins has earned his moment. After more than a decade steering Mashed, the anarchic, fan-fuelled animation channel that has become a fixture of gaming culture, he and his partners at Spud Gun Studios have finally taken full ownership. Channel 4’s...
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