“Be Proudly One Thing”: Channel 4.0’s Evie Buckley on Digital Success, New Commissions, and What She Wants from Indies
Evie Buckley’s role at Channel 4 puts her at the sharp edge of digital commissioning. As Digital Commissioning Editor and Channel 4.0 lead, she’s shaping one of the UK’s most exciting youth content brands – one that fuses bold ideas, creator talent, and...
The Digital Pioneer: Sam Barcroft’s Five-Step Blueprint for Success in the Creator Economy
Amidst the earnest debates and optimistic chatter at the TellyCast ‘How to Make Money in Digital’ summit, media entrepreneur Sam Barcroft stood out by combining plain-spoken honesty with valuable strategic insight. Known for establishing and later selling...
Our YouTube Adventure
2025 is all about taking a deep breath, believing in our brilliance and going for it! And our YouTube adventure so far has definitely been a rollercoaster of emotions. Over the course of 2024 it became increasingly obvious that launching a direct-to-consumer division...
How ITV Studios’ Zoo 55 Plans to Innovate in Digital
ITV Studios recently launched Zoo 55, its new digital-first label focused on FAST channels, social video, and gaming. As The Drop previously reported, the unit is designed to unlock new value from ITV’s vast content archive while positioning the company at the...