Quintus Studios and the YouTube Revolution: Why the Future of Factual is Already Here
When Gerrit Kemming first launched Quintus Studios’ YouTube channel Free Documentary more than a decade ago, few in the traditional TV world took much notice. Back then, YouTube was largely seen as a home for vlogs, pranks, and low-budget experiments – hardly a...
AI, Micro-Drama and the New Digital-First TV Economy
At MIPCOM, amid the usual frenzy of speed meetings, Spirit Studios founder Matt Campion was calm, confident and clearly a man with a plan. His company, long regarded as one of the UK’s most innovative digital-first studios, is now pushing boundaries in two of the most...
Why Creators Are the New Studios: Viral Nation’s Paul Telner on the Next Phase of Social Video
If proof were ever needed that the creator economy has arrived on the global media stage, it could be found this week on the beach in Cannes. Among the yacht parties and back-to-back meetings of MIPCOM, Viral Nation’s Paul Telner sat down to talk about how the creator...
Why the Sidemen Are Forcing TV to Rethink Itself
There was something symbolic about seeing Victor Bengtsson of Sidemen Entertainment wandering along the Croisette during MIPCOM, joking that the air in Cannes “smells like champagne and cigars.” The Swedish managing director of Europe’s biggest creator...