Staff reporter, Author at The Drop

DAZN strikes five-year partnership with social media pugilist KSI

Jan 19, 2023

Sports streamer DAZN has unveiled a landmark partnership with social media megastar KSI and his promotional firm Misfits Boxing. The deal, in association with the Sauerland brothers, Wasserman Boxing and Proper Loud, will see KSI fights and MF & DAZN: X Series...

ASICS-based Mind Games project inspires Amazon documentary

Jan 18, 2023

Amazon Prime Video is poised to drop a new documentary that grew out of a social experiment from sportswear brand ASICS. Produced by Banijay-owned Beyond Productions, Mind Games – The Experiment will debut globally on January 19th. Narrated by Stephen Fry, Mind Games...

Meta introduces changes to protect teens from inappropriate ads

Jan 18, 2023

As part of efforts to ensure its apps are age-appropriate for teens, Meta has announced it is making changes to their ad experiences – effective from February. Among key takeaways, teens’ previous engagements across apps, such as Instagram posts and Facebook pages...

Vice Media Group opens Riyadh office to drive Middle East business

Jan 18, 2023

Youth media brand Vice Media Group is opening a new MEA (Middle East & Africa) HQ in Saudi Arabia this month. The company says that the new office in Riyadh’s JAX cultural district “will help expand Vice’s footprint in the region while bolstering relationships...

IMDb and TikTok collaborate on content discovery and sharing feature

Jan 18, 2023

TV and movie online database platform IMDb – which is owned by Apple – has forged an alliance with TikTok (www.tiktok.com) to help the social media platform’s online community discover and share movie and TV content and information. Powered by IMDb, TikTok has...