Staff reporter, Author at The Drop

TikTok extends paid-for, long-form content with Series launch

Mar 9, 2023

TikTok has announced the launch of Series, its boldest departure yet from the ultra short form space it has become known for. Positioned as a premium, paid-for product, TikTok calls Series “a new way for creators to share their stories, talents and creativity while...

Dorsey’s Bluesky and Snoop Dogg’s Shiller crash social media party

Mar 8, 2023

Just when you thought social media couldn’t possibly make space for any more platforms – two come along in a week. First, Twitter co-founder Jack Dorsey (pictured) launched a beta version of Bluesky on Apple’s App store. Then music industry iconic Snoop Dogg and tech...

Jellysmack launches creator-led FAST channels on Roku

Mar 7, 2023

Global creator company Jellysmack is expanding into the FAST segment through a new partnership with The Roku Channel. The partnership will see the launch of two new linear channels, Hello Inspo and Mysteria, created around series from 17 of Jellysmack’s creator...

Audiences & Authenticity, Diversification & Data: How Social Publishers are building businesses that generate multiple revenue streams

Mar 2, 2023

Tellycast’s first-ever Digital Content Forum was held on November 30th at the BFI. Sponsored by BBC Studios, the event attracted a dynamic crowd of digital-first studios, broadcasters, branded content experts, social publishers, podcasters and video creators. During...

Former VaynerMedia MD Baumann takes a walk on The Wild side

Mar 2, 2023

Digital-first publisher and producer Jungle Creations has appointed Sarah Baumann as the new managing director of its fast-growing social agency The Wild. The news was dropped by Jungle Creations’ co-CEO Melissa Chapman, who said:: “As the agency enters its new...