Staff reporter, Author at The Drop

Twitch CEO steps down; then new CEO announces 400 job cuts

Mar 22, 2023

Emmett Shear, CEO and co-founder of Twitch, has announced that he is leaving the platform. Speaking via the company’s blog, the head of the Amazon-owned streamer said he is stepping down to spend more time with his young family. Shear will continue to have an advisory...

Little Dot Studios acquires social media analytics firm Locowise

Mar 21, 2023

Little Dot Studios has acquired Locowise, a company that specialises in social media reporting, analytics and benchmarking to measure content performance and improve outcomes. Starting with immediate effect, Locowise move under LDS ownership, together with clients...

Channel 4.0 and e.l.f Cosmetics to collaborate on branded series

Mar 20, 2023

Channel 4.0, Channel 4’s digital-first brand for YouTube, has signed a branded deal with e.l.f. Cosmetics. Popular with teens, the brand, which is clean, vegan, cruelty free and Fair Trade Certified, will become the ‘official beauty partner’ of Channel 4.0. The...

Embattled Buzzfeed puts its faith in short form vertical video and AI

Mar 16, 2023

Digital media company Buzzfeed has reported revenues of $436.7 million for 2022, up 10% compared to 2021. However, the picture for Q4 2002 was less positive, with revenues down 8% to $134.6 million. Advertising revenue was particularly hard hit in Q4, down 27%...

MTV launches raw digital-first series about grief, featuring four celebrity guests

Mar 16, 2023

Paramount-owned MTV has unveiled a new digital series called MTV Faces. The four-part show, produced exclusively for MTV Digital, explores themes of grief through the eyes of celebrity guests Brenda Edwards, Jordan Stephens, Kelsey Parker and Roman Kemp. The...