Staff reporter, Author at The Drop

TikTok owner ByteDance sees rapid uptake of new social media app Lemon8

Apr 12, 2023

ByteDance, the Chinese company behind mobile first phenomenon TikTok, is making waves again – thanks to the rapid growth of its new social media app Lemon8. Described as artsy and aspirational, the new content-sharing platform has racked up around 17 million...

Pinterest names global head of originals

Apr 11, 2023

Social media platform Pinterest has strengthened its content team by appointing Laurel Stier as global head of originals. Stier joins from Google-owned YouTube where she has been global head of unscripted content for the last year. Speaking about the new post via...

ITV launches social media awareness campaign

Apr 6, 2023

UK broadcaster ITV has launched a new social media awareness hub, designed to help participants on ITV-produced or commissioned shows deal with trolling online. The hub is part of an ongoing commitment to duty of care for participants of its shows. Developed by...

100 Thieves pledges support for female content creators

Apr 6, 2023

LA-based gaming organisation and lifestyle brand 100 Thieves has unveiled a new programme designed to raise the profile of female content creators. Called Spotlight Series, the initiative will “empower women creators using the 100 Thieves platform”. Launched via its...

Snapchat launches AR-based omnichannel solution for businesses

Apr 4, 2023

Social media platform Snapchat has made no secret of its belief in augmented reality (AR), which it claims represents “a profound technological paradigm shift that is going to significantly impact businesses across nearly every industry”. With this in mind, it has...