Staff reporter, Author at The Drop

Lightricks study lifts the lid on creator economy: encounters enthusiastic response to AI and dislike of term ‘influencer’

Jun 5, 2023

Lightricks, a leading maker of mobile photo and video editing tools, has published the results of a study conducted in partnership with research firm YouGov. Based on responses from 1000 US-based creators, the study found that more than 50% of respondents are in...

Sidemen to open nationwide chain of Sides chicken restaurants

Jun 1, 2023

YouTube collective The Sidemen have announced plans to launch a chain of high street restaurants to support the expansion of their Sides fried chicken brand. All told, the group plan to open 10 restaurants this year, creating around 100 jobs. These will join two...

Social media marketers are prioritising nano influencers and short-form video, says HubSpot/Meltwater report

May 31, 2023

CRM platform HubSpot and social intelligence firm Meltwater have published an in-depth report about trends in social media marketing across EMEA. Based on responses from 1200 marketers across different jobs and sectors, the report identifies key trends that digital...

MonRae Management signs Minecraft creator Bekyamon

May 31, 2023

Digital first talent agency MonRae Management has signed Brighton-based female gamer bekyamon to its roster. She joins a line-up that includes DanTDM, Yammy, TommyInnit, Bola Sol and Jenny Mustard. Bekyamon (real name Becky) is a Minecraft creator whose witty...

YouTube doubles down on Shorts and Posts by ending Stories

May 30, 2023

Google-owned social platform YouTube is shutting down YouTube Stories, a feature introduced six years ago as a rival to Instagram Stories. Going forward, the platform is seeking to push creators towards YouTube Shorts and Community Posts instead. In a blog post,...