Justin Crosby, Author at The Drop

Why the future of production is owning the audience

Jun 7, 2026

The television production sector has spent much of the past two years grappling with a question few executives imagined they would be asking a decade ago. What happens when the commissioning model that underpinned the industry for thirty years no longer provides...

The Drop magazine – Issue 2

Apr 23, 2026

Issue two of The Drop magazine is available to download now! This issue explores the changing shape of the digital-first economy, from brands launching their own entertainment channels and the rise of video-first podcasts, to the impact of AI on content creation and...

Why Britain’s broadcasters are finally eyeing the micro drama boom

Apr 6, 2026

The global micro drama boom has already rewritten the rules of television in China and the US. Now the next battleground is Europe – and according to COL Group executive Timothy Oh, the UK could become one of the format’s most important future markets. Speaking to...

Hearst Networks teams with Spirit Studios on digital-first history slate

Mar 5, 2026

Hearst Networks has struck a partnership with Spirit Studios to develop a slate of digital-first history programming, signalling a further push by the broadcaster into platform-native content. The agreement will see Spirit Studios produce a new range of premium...

Digital-first programme FutureProof returns for second cohort

Feb 21, 2026

Digital-first training initiative FutureProof has returned for a second iteration, with twelve independent production companies from across the Nations and Regions selected to take part in the 2026 cohort. The programme, run by Glasgow-based training provider TRC, is...