Justin Crosby, Author at The Drop

Why the Sidemen Are Forcing TV to Rethink Itself

Oct 19, 2025

There was something symbolic about seeing Victor Bengtsson of Sidemen Entertainment wandering along the Croisette during MIPCOM, joking that the air in Cannes “smells like champagne and cigars.” The Swedish managing director of Europe’s biggest creator...

How Lunar X Turns YouTube Channels into Global Brands

Oct 17, 2025

At this year’s MIPCOM, amid the usual swirl of studio executives and format sellers, one conversation captured the industry’s shifting centre of gravity. Tobias Hoss, co-founder of Lunar X, isn’t a traditional producer or distributor. He’s an investor in the creator...

Job opportunity | ITN Productions – Executive Producer – Digital Audience & Social Media (12 Month FTC)

Oct 16, 2025

Job Description Our people are at the heart of everything we do at ITN. It’s vital that our workforce reflects the diversity of both our audience and the wider society in the UK, so we’re proud to be an equal opportunities employer and we actively seek candidates from...

Job opportunity | ITN Productions – Director of Digital Content (12 month FTC)

Oct 16, 2025

Job Description Our people are at the heart of everything we do at ITN. It’s vital that our workforce reflects the diversity of both our audience and the wider society in the UK, so we’re proud to be an equal opportunities employer and we actively seek candidates from...

Propagate and Cowshed Ventures launch digital-first adventure channel Survive+

Oct 15, 2025

Propagate Content and Cowshed Ventures have announced the launch of Survive+, a new YouTube and social-first outdoor and adventure channel featuring Bear Grylls, Jack Randall, and a slate of original series and specials. The joint venture brings together Los...