Justin Crosby, Author at The Drop

Sweating the Small (Big) Stuff: The Secrets to Digital Success from the Experts Behind YouTube’s Biggest Hits

Jan 8, 2025

In a media landscape increasingly defined by digital-first content, standing out on platforms like YouTube has never been more challenging—or more lucrative. At the recent TellyCast Digital Content Forum, an expert panel pulled back the curtain on what it really takes...

10 Days Left to Enter the TellyCast Digital Video Awards!

Jan 6, 2025

The final countdown is on, with just 10 days remaining to submit your entries for the inaugural TellyCast Digital Video Awards. The deadline to enter is January 17, 2025, offering a last chance to showcase your best digital-first work and gain recognition from some of...

Meta Bets Big on AI Characters to Drive Engagement

Jan 2, 2025

Meta is banking on artificial intelligence to revolutionise its social media platforms, with plans to integrate AI-generated characters into Instagram and Facebook. The Silicon Valley giant hopes the fast-developing technology will help retain its 3 billion users and...

UK Government Calls on YouTube to Prioritise Quality Children’s Content

Dec 31, 2024

The UK government has urged video platforms such as YouTube to give greater prominence to high-quality children’s content, warning that young audiences are increasingly missing out on educational and emotionally supportive programming as they shift from traditional...

Podcasts Take the Spotlight: A New Era for TV Content

Dec 30, 2024

The convergence of podcasts and television took centre stage at the TellyCast Digital Content Forum in a spirited discussion featuring Janine Smith, Head of Creative and Culture at Channel 4’s 4Studio, Susie Grant, Head of Visualised Podcasts at Listen, and Jackie...