Andy Fry, Author at The Drop

PQR: The Drop’s Quarterly Review of Platform Trends & Themes Q1: 23

Mar 23, 2023

2023 is already shaping up as a pivotal year for social media platforms. Will TikTok be banned in the US? Will Elon Musk manage to revive Twitter’s fortunes? Can YouTube creators make money out of Shorts? In The Drop’s first Platform Quarterly Review (PQR), we look...

Meta launches 90 second Reels on Facebook, adds new features

Mar 7, 2023

The short form content market entered a new phase this week with news that Meta is now supporting Facebook Reels of up to 90 seconds in length. Until now, Facebook Reels have been limited to 60 seconds. The changes bring Facebook into line with Meta’s other social...

Cowshed Collective: Matt Ford on the new-look business

Feb 23, 2023

Last month, digital-first content company Cowshed Social relaunched as Cowshed Collective, a move which signals a new phase of expansion. Primarily positioned as a bridge between brands and talent, the new structure paves the way for closer ties with creators, a move...

Get Yourself Connected: 5 key insights for brands seeking digital talent

Feb 17, 2023

Connect Management is a digital-first talent agency that currently has a roster of 130 creators and influencers on its books. Expanding almost on a weekly basis, its broad array of clients reaches 170 million+ followers globally and engages with over 400 million...

Social platforms outline plans for Black History Month

Feb 6, 2023

Leading social media platforms have been spelling out how they plan to celebrate Black History Month (February 1-March 1, 2023 in the US and Canada). TikTok has unveiled a dedicated programming line-up, including its inaugural Visionary Voices list. Explaining how...